Make User & Customer Experience Sing


Almost overnight, 2020’s global coronavirus pandemic proved the critical and essential value of cloud-based communication, collaboration, and contact center platforms.

Face-to-face appointments quickly were replaced with virtual meetings as companies rushed to ramp up videoconferencing capabilities with universal licensing – or even deploy wholly new systems.

Teams that once relied upon in-person meetings to work on projects found themselves instant messaging, screen sharing, and even editing files together in real time via collaboration platforms.

Finally, businesses with on-premises customer service agents quickly pivoted to cloud-based contact center solutions to keep employees safe, customers happy, and the bottom line healthy.

Amid this transition, business leaders discovered an important truth: A well-equipped remote workforce can be as productive as an on-premises one. Often, the workforce is happier for it.

Communication, Collaboration and Contact Center Solutions

The reality of a distributed workforce is here to stay, which means cloud-based communication, collaboration and contact center platforms will become even more strategic.

Improving agility and competitiveness is a why organizations adopt a cloud-based communications model. Cloud lets IT teams sever from break-fix, device provisioning and change management to spend more time on broadening user education, streamlining workflows, and creating omnichannel experiences for better customer support. These things move business communication tools from cost centers to revenue drivers, making them valuable to the business.

Today, there are four primary components of cloud-based business communications: Calling, Meetings, Collaboration, and Contact Center. Want to hone your competitive edge? Let’s talk!


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Brandon Kinsey

Structured Professional Spotlight

Brandon Kinsey, Collaboration Solutions Manager

As Collaboration Solutions Manager for Structured, Brandon leads a national team of engineers focused on bringing seamless work experiences to customers via the integration of voice, video and data across devices and from any location.

“Companies that effectively leverage UC and collaboration tools experience greater unity, accomplish more as a team, and reach higher levels of success. I am excited to help our customers compete and win.”