Structured Strategist Bill Tracy Promoted to Chief Revenue Officer


Tracy’s promotion marks a significant step in Structured’s evolution as an elite national provider of information technology solutions, managed IT services, and cybersecurity and compliance consulting.

PORTLAND, Ore. (Jan. 30, 2024) – Structured is thrilled to announce the promotion of Bill Tracy, a 22-year veteran of the company and current vice president of technology solutions, to the position of chief revenue officer. This strategic appointment will enhance Structured’s record of steady growth and cement its reputation as an innovative and customer-focused solution provider.

Throughout his tenure, Tracy has been an integral factor in Structured’s development as an award-winning and trusted leader in the information technology sector. He has demonstrated exceptional leadership, easily grasps market dynamics, and has keen insight into the ways technology must serve business.

In his new role as chief revenue officer, Tracy will oversee all revenue-generating processes, aligning sales, marketing, customer relations, and business development efforts to propel Structured’s growth.

“Bill’s promotion is a testament to his extraordinary commitment to Structured and our vision,” said Structured President and CEO Ron Fowler. “His deep industry knowledge, coupled with his knack for strategic planning and execution, makes him the ideal choice to lead our revenue generation efforts.”

As chief revenue officer, Tracy will build upon the company’s existing customer-centric growth strategies – while spearheading new initiatives — leveraging his extensive experience in technology solutions to meet evolving market demands.

“Structured constitutes a significant part of my professional life, and I am excited for the opportunity to contribute to its continued success in such a meaningful way,” said Tracy. “I welcome the chance to build on our strong foundation by ensuring that our revenue strategies align with our goals and foster strong, lasting relationships with our clients.”

Tracy’s promotion is a strategic move that underscores Structured’s commitment to nurturing talent from within and signifies a positive shift towards an integrated approach to revenue generation. His leadership will be a key factor in Structured’s continued prosperity and influence in the industry.


About Structured

Structured is an award-winning solution provider delivering secure, cloud-connected digital infrastructure and managed IT services. For more than 30 years, we’ve helped clients through all phases of digital transformation by securely bridging people, business and technology.

We provide design guidance, engineering assistance, and product recommendations that adhere to best practices, boost ROI, and – most importantly – maximize information security and regulatory compliance. Customers trust us to provide valuable insight throughout the process of selecting and implementing secure and scalable IT strategies, platforms, and processes that meet modern expectations and drive measurable improvements throughout the enterprise.

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